Jorge Rodríguez Diez (R10)

Cremosa, from the series Ay qué delicia... Doña, 2011

Silkscreen on cardboard, 100 x 80 cm.


  • Here the appropriation is sustained by a much more complex and subtler intellectual operation than mere parody. How to make an aesthetic of the past speak about our historical present? Or rather, how to speak from an aesthetic of the past about certain peculiarities of the insular present? That is the creative challenge R10 has imposed upon himself in this series; and the outcome is encouraging.
  • R10, the name that identifies Jorge Rodríguez Diez in the field of graphic design, is an authorial signature that is also beginning to leave its mark in the plural scene of Cuban contemporary art.

The artworks grouped in the series Ay qué delicia… Doña (Oh!What a delight… Ma’am!) were exhibited in R10’s solo show with the same title at the art gallery of Rubén Martínez Villena Library, from December 2011 to January 2012.