She is insolent, that young woman who at the edge of her sensual lips presses the knife of political cynicism: how do you like red, my Chinese guy?, she exclaims in a sensual and shameless pose. That is a dare that demarcates the sexual lust on the ideological level. Jorge Rodríguez Díez (R10) is not compassionate at all, he practices, as if it were an act of faith, the act of joking. His speech is based on the weft of the voices and popular imageries. His gesture is the displacement of meaning, in a maximum resolution, in an intense and effective appearance, from the crudeness to the intellectual level. His oeuvre is, therefore, direct as well as elusive, hilarious, fresh, imaginative, and liberating.
R10 has a very particular idiolect, anchored on the use of the design as communicative tool and visual gimmick. His strategy is the artistic colonization of time and its updated implementation with more immediate issues. In the appropriation of one or another style, he mimics the collective memory about one or another historical era. In each artwork he uncovers a fragrant mixture of humor in which sarcasm aims at serious and notable points of view. And nothing is safe before his wit: it is in the deconstruction of everyday life’s contradictions, of absolute and proclaimed truths, of proverbs and folk wisdom, where he finds the raw material for his efforts.
His artistic proposal shows the agitated and rebellious spirit of English pop, its harsh criticism is as acid as refined, extremely delicate, insightful and hilarious. At the same time, it shows reminiscences of the work by the Spanish group Chronicle. Closely related to these artistic influences, R10 explores the possibilities of a Cuban realism in the contemporary world, away from mimesis, conformism, negotiations and opportunism, a road for many defendants. His proposal is an evidence of the high level of maturity of the Cuban society, which is able to laugh at its own misfortunes, to violate its own conventions, to mock at its wounds and misdeeds.